Fifteen students of EMPI B-School got an opportunity to undergo a live project at IMRB Kantar from 28 January 2019 to 10 February 2019. Being a student of analytics, it is a dream to work with a research company like IMRB. The first day started with orientation regarding the project and key performance areas. After allocation of duties, students were asked to report on the field and conduct market research for various reputed clients of IMRB. The officials at IMRB guided and mentored the students with all tools and tactics of market research. The project imbibed the students with real time practical exposure and learning. Started with data collection, compilation, interpretation and presentation, students of EMPI marked superlative performance during the live project and were appreciated by the mentors of IMRB.