Artificial Intelligence is taking the financial services industry by storm. Most of the major banks, brokerage firms, services firms and institutions are already using AI to save time, reduce costs, add value and protect their financial assets. Market projections predict that more than 60% of the financial services companies are already using or will use AI in a year or two. Banking sector is projected to benefit more than US$ 1 Trillion by 2030 by incorporating AI systems.
Marketing is not what it used to be. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet. As marketers and consumers simultaneously adopt artificial intelligence (AI) services and applications, the dynamic of the process of exchange between the buyer and seller in the marketplace is being fundamentally altered. According to a recent MIT global survey of 600 executives, 7 out of 10 companies already use AI to improve their customer journeys, manage products, services, brands, and customers, and to bring personalized experiences to life.