Advertising
Artificial intelligence (AI) is changing the very nature of advertising and is the game changer for advertising industry and may be the single most important innovation shaping the future of the advertising industry, and it’s happening now. In the last 10 years, AI has flooded the advertising market by helping to scale operations through programmatic and content creation, emulating human conversation via chat-bots and virtual personal assistants, and refining advertising platforms to understand consumer intent. IBM’s The Weather Company provides actionable weather forecasts and analytics to advertisers with relevance to thousands of businesses, globally.