PGDM (General Management)

Specialisations in Finance/Operations Marketing 
(Option to choose IBM / ManpowerGroup Co-Certified Programmes as second specialisation)

Finance

Preamble: 

Indian financial sector has experienced a growth rate of 8.5% per annum. The current thrust in financial and monetary policies must be able to sustain a stable growth rate. The course on PGDM in Finance, Accounting & Control is an excellent preparation for a financial career in a diverse range of business organisations. Designed for students with no prior qualifications in accounting or finance, it focuses on accounting techniques, financial tools and their impact on the day-to-day management of operational and corporate affairs. The programme aims to provide the potential students with the rare and unique knowledge and skills necessary to pursue a professional career in accounting, financial services or related sectors of the economy. 

Scope and Objectives: 

PGDM in Finance, Accounting & Control aims at offering a unique opportunity to sensitize the students on the current developments in accounting and finance. The programme is designed to help students to adapt to the constantly evolving fields of accounting and finance, while preparing them for success in both.
At the end of this programme, it is expected that students will be able to:
  • Develop a global perspective on the process of financial decision-making, practical working knowledge of financial markets and the price-setting process.
  • Develop technical skills needed to interpret and critically evaluate financial statements and apply decision- making skills to complex situations.
  • Develop transferable skills – i.e., enhanced numerical skills and fluency in spreadsheet use and the ability to communicate challenging material both orally and in writing.
  • Develop decision making skills – i.e., to imbue students with the discipline required to make good investment decisions. 

Highlights of the Specialisation:

Our programme has been designed to provide students the necessary theoretical and practical background for careers in the following finance related fields:
  • To provide through grounding in to the functional aspects of Accounting and Finance
  • To develop Accounting and Financial management skills and competencies.
  • To provide students with an opportunity to apply the knowledge and skills they have gained in an individual, accounting and finance-related research investigation.
  • To make the students aware of the issues of financial irregularities and an understanding of the importance of the ethical process.
  • To take a strategic look at current issues in the financial world,
  • To critically analyse financial data
  • To provide a sound foundation for students seeking progression in a managerial or professional role, or for those wishing to undertake further advanced studies 

Pedagogy:

Modules are taught by a combination of lectures and small group learning in the form of seminars, workshops or computing labs, case studies, projects, group discussions and interaction with experienced bankers. 

Job Opportunities:

Finance forms a major part of the operations of any company and there are great opportunities lying ahead for a person equipped with PGDM in Finance. Career options include management-level positions in industry or government.
Below are some indicative lists of sectors where Jobs with better packages and designations are possible: 
  • Banking sector
  • Insurance sector
  • Capital Market
  • Accounting sector
  • Wealth Management
  • Finance sector.
  • Mutual Funds
  • Research
  • Private Equity

  

Innovation and Operations Management 

Preamble:

Innovation management, a discipline of managing processes in innovation, is used to develop both product and organizational innovation. The focus is to allow managers and engineers to collaborate with a common understanding of goals and processes. This program is specifically designed to give engineering, science and other technology-oriented students a strong exposure to core business management skills apart from providing in-depth exposure to a host of global innovation management issues. 

Scope and Objective:

The key objective of this course is to train engineers and managers of organization to achieve manufacturing excellence through technology innovation. The course aims to:

  • Introduce and understand Innovation Management
  • Introduce students to Operations Management
  • Equip students to handle the challenges of the increasing globalization
  • Develop an understanding of how Operations Management is practiced, its multiplicity and issues
  • Explore how innovation can be applied within companies to support operations
After the completion of the course, students will be able to accomplish :
  • Effective Operations Management techniques and processes.
  • Create an environment of an effective innovation management.
  • Apply and encourage innovative procedures in their place of work
  • Effectively bridge the gap between the technical knowledge that he/she may have acquired in the earlier studied with the actual operations on the physical world.
  • Function as the effective member of a team managing the operations of a value enhancive process
  • Enable cost efficient operation through effective application tools and techniques of productivity and cost benefit analysis. 

Highlights of the Specialisation:

The key objective of this course is to train engineers and managers of organization to achieve manufacturing excellence through technology innovation. The course aims to:

  • Introduce and understand Innovation Management
  • Introduce students to Operations Management
  • Equip students to handle the challenges of the increasing globalization
  • Develop an understanding of how Operations Management is practiced, its multiplicity and issues
  • Explore how innovation can be applied within companies to support operations 

Pedagogy:

The program offers a unique project based learning model methodology. The pedagogy constitutes both classroom training and mentorship. While classroom training focuses on transferring knowledge in Innovations & operations management, mentorship reinforces the classroom learning through on-site training. Students would undertake a lot of project work which will provide them an opportunity to convert their thoughts and understanding into action. 

Job Opportunities:

This course will assist students to explore career opportunities in a number of areas . Typical careers in operations management involve activities such as forecasting, supervision, purchasing, inventory planning and control, operations scheduling and control, process methods and planning, quality management, warehouse management, and production planning in diverse industries such as banking, manufacturing, and retailing. Career opportunities in operations management can also involve work in management consulting firms or the development of computer systems for planning and scheduling. Typical job titles include:

  • Business analyst
  • Master production scheduler
  • Production planner
  • Operations analyst
  • Materials manager
  • Quality control specialist
  • Project manager


Marketing

Preamble:

The Marketing function is crucial to the health and survival of any organization. Marketing Management hones the ability of marketers to choose right target markets, maintain and add right customers by utilizing the power of superior customer relationship. Marketing Management endeavors to meet organizational objectives by effectively fulfilling customers’ needs and requirements in the present dynamically changing environment. If an organization is to survive in today’s turbulent market place it needs marketing to help establish and deliver a competitive advantage - a clear reason why customers chose your business instead of your competitors.

This course has been meticulously designed to provide a thorough understanding of the various marketing processes and marketing principles. It focuses on providing students with the prospect to apply the key concepts to practical business situations.
This course minutely examines multiple marketing environments while understanding the impact of applying diverse marketing strategies on overall business settings. It discusses the fundamental marketing functions of devising marketing strategy for product, pricing, distribution and promotion both domestic as well as international frameworks. In a nutshell, this course prepares students to think strategically in today’s global marketing environment and be successful management professionals.

Scope and Objectives:

Key objectives of this course include:
  • Understand how organizations can benefit by creating and delivering value to its customers and stakeholders.
  • Develop skills to apply analytical concepts and tools of marketing to segmentation and targeting, branding, pricing, distribution, and promotion.
  • Enhance students' understanding of marketing strategy when empowered consumers are in control.
  • Familiarize students with the best practices in the development of new marketing business models and tactics.
  • Recognize the role of methodical information gathering and analysis in making marketing decisions. 
The learning outcomes of this course include:
  • Learn the fundamentals of implementing marketing strategies in organizations,
  • Evaluate the social, ethical, legal and political concerns in marketing,
  • Understand the function of marketing in a competitive, dynamic global business.
  • Develop effective strategic and marketing analysis skills.

Highlights of the Specialisation:

  • Industry Integrated
  • Live Projects for Practical Understanding
  • Internships
  • Faculty from Corporate/Industry
  • Regular Corporate Connects
 

Pedagogy:

Key concepts will be introduced using lecture, refined through group discussion and applied through exercises, case studies, writing assignments live projects and internship. Student participation is an important component of the course. Students will be motivated to come to the class prepared, and participate in discussions on different cases. Faculty and experts from industry participate in imparting the programme to ensure that a balance is maintained between theoretical constructs and the practical aspects of business management.

Job Opportunities:

Having PGDM in marketing, you will have a fabulous career in the areas of marketing, public affairs, advertising, and business management. You will be qualified to work in different sectors of the firm like marketing management, marketing research or consulting, sales management, distribution control, product development, product branding, advertising, new venture creation, e-commerce, IT department, project management, etc. Besides, student can find employment in industry sectors which include not-for-profit, private and public organizations. As per a estimation Global Marketing Jobs will be 5000000 (Demand 2014, globalopps.org), which is a way higher than any other field of management.

The marketing field offers a variety of interesting and challenging career opportunities. Some of the roles a person is eligible for are as follows:

  • Marketing Manager
  • Brand or Product Manager
  • Customer Relationship Manager
  • Event Coordinator
  • Marketing Communications Manager
  • Marketing Consultant
  • Marketing Researcher
  • Advertising Manager
  • Consumer Behaviour Consultant
  • Public Relations Manager
  • Retail Manager



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