A residential workshop on Brand Architecture and Design (BAD) for Knowledge Institutions was held from 2nd to 3rd September, 2011 at the EMPI Campus. The workshop was conducted by the legendary branding guru, Mr. Noorul Islam.

 

The rallying cry of the workshop was how and why branding and imaging – personal as well as organizational is so inextricable for a sustained differentiation and recognition in a cluttered and mushrooming marketplace.

 

A typical BAD workshop day began with a booster session of intriguing human insights backed by exciting visuals and audio puns. What followed, was an array of case studies and brainstorming as well as elaborate discussions on core brand values of Knowledge Institutions and it's positioning. The workshop was in itself an intellectual extravaganza with creativity, experience, knowledge and intellect coming in unison to form just magic, and that is what Mr. Noorul Islam is known for - to truly recreate ‘magic’!!